According to a recent study by the Journal of Science Advances, over 80% of Earth’s populations now live under light-polluted skies. While advances in technology have brought convenience, scientists are only now starting to understand the negative effects of light pollution.

Light pollution can usually be described as excessive artificial light. In addition to wasted resources, light pollution is costly and can be a serious environmental concern.

What Are The Impacts Of Light Pollution?

Light-polluted skies can have an detrimental impact on our health. The artificial glow can disrupt our circadian rhythms and the production of melatonin which are regulated by light and dark which can then lead to sleep disorders, fatigue, headaches and other health issues.

Not only that, most people today, especially those living in or around urban areas, are simply unable to experience the inexplicable beauty of a dark night sky. Skyglow, which is more present around cities and urban centers prevents us from seeing the Milky Way – something so many photographers have captured masterfully throughout the years by travelling to places where light pollution is at a minimum. This becomes increasingly difficult as the size and scope of cities continues to grow.

Lights Out Stars On

One of the most innovative anti-light pollution initiatives was the Lights Out Stars On campaign which took place in Reykjavik, Iceland in 2006. The City Council approved a proposal from environmental activist Andri Snær Magnason, asking residents to turn off all lights in the capital area for half an hour so that everyone was able to see the stunning aurora borealis and the stars without any interference.

Inspired by this, LG presented the Lights Out Stars On Concert on July 20th, 2016. Musicians performed ambient music in front of a display which featured 40 OLED screens (OLED stands for Organic Light Emitting Diodes) and a combined 330,000,000 self-emitting OLED pixels projecting footage of the aurora borealis. The mind-blowing images of the northern lights used in the footage were captured in Iceland during the winter, when the Aurora Borealis is most visible.

LG’s OLED TVs require no backlight, enabling them to emit the perfect shade of black, like that of a night sky with absolute no light pollution.

In order to keep promoting awareness of the effects of light pollution, LG is is holding a Facebook contest until November 17, 2016. To enter, simply visit the LG TV Facebook page and write up a comment describing where and why you want to witness the perfect black night sky — and make sure to tag your friends to share your experience with them. The best story will win a LG OLED TV!

This article was sponsored by LG via SyndicateAds.​